Signal Boost: Old Spice and Gender Politics in Advertising

xiphias is a pretty cool guy on the best of days. Today, he makes some observations about the current Old Spice ad campaign that I thought so worthwhile, I wanted to get other people to see them. It's so short, I hate to excerpt it, but here's the money quote:

It's addressed to women, with the impression that WOMEN are people who can make choices. It's not terribly feminist, yes, but there IS a difference between the commercials for men's deodorant which treat women as props and these, which at least make a nod to the idea that women are people.

Go forth and read.